Motorola Inc. in China Case Study Example | Topics and Well Written Essays - 2000 words

Motorola Inc. in China - Case Study Example There is an increase in manufacturing activities which have further led to an increase in demand for skilled labour and advanced technology. This has also resulted in mergers, acquisitions, exploration of new consumer markets and search for better supply chain partners." (Berger, 2000). Precisely put, this is the wave of globalization that every company, big or small, wishes to ride in its lifetime. On the verge of sinful exaggeration, I risk to comment that the phenomenon of globalization has made and ruined the fortune of many companies. The story of Motorola is a story of effort, clairvoyance and survival. A company with very humble beginnings, the Illinois giant went global as early as 1960's when the concept of globalization was itself in rudimentary stages. With each passing year, the company scaled new heights in the field of consumer electronics, semiconductors, wireless devices and other related domains. Originally christened as Galvin Electronics, today's Motorola Inc. was founded by Paul.V.Galvin in Schaumburg, Illinois, USA, in the year 1928. Its first line of business was . from thence it migrated into other areas and created a series of firsts which changed the way the people over the way communicate. The two-way radio service, the first pager service, cellular handsets, the six sigma theory, GPRS etc., to name a few. Interestingly, Motorola's journey has also been one of frequent investments and divestitures, which largely remains unparalleled. It progressed the most under the leadership of Robert Galvin and by the 1980s, it became a world leader in chip, modem, cable and wireless technology. It merged with General Instrument Corporation in the 1990 and proposed the development of first HDTV technical standard. By 2001, the company had a worldwide sales of US 30bn and by 2007 it crossed the $100bn mark. Motorola- The Chinese Affinity China has always been the cynosure of the eyes of global investors and Motorola Inc is no exception to this. It forayed into the Chinese territory in 1987 and set up its first office there in Beijing. Buoyed by the response and initial success, it set up Motorola China Electronics at Tianjin in 1992. Then, it mainly limited its production activities to products such as two-way radios, mobile phones, automobile electronics, semiconductor, cell phones and pagers. When Tango, was launched in 1995, it