Fragrance Store Business Plan

Scent Store Business Plan Business Name: FRAGRANCES Organization Summary Scents is another common and home grown beauty care products organization proposing to set up a mark home grown beautifiers store in Central London. The store will bargain in home grown beautifying agents including scents. The organization has been arrangement by a group of three individuals who have long periods of involvement with comprehension and overseeing beautifying agents business, channel promoting and elevated level deals. The advertisers will at first reserve the business themselves as they accept emphatically in their item thought. Statistical surveying among more than 1000 ladies in different age bunches shows that there is an interest for such items. Deals projections for Fragrances are evaluated be over  £1 million for the main year, with a better than average net benefit. The advertisers feel that, by making consciousness of their items, numerous ladies will want to buy their items for their own utilization, as will loved ones. Destinations Make a specialty advertise in home grown beauty care products industry Create retail deals of over  £1,000,000 in year one. Keep up a gross edge of over 65%. Crucial To give a boundless chance to ladies of any age to become excellent normally Keys to Success Aromas will: Offer a special line of home grown beauty care products that will consider the distinctions in necessities of assorted age gatherings. Natural restorative items are at present sought after today and are likewise accessible however there are no distinctions in beauty care products accessible for various age gatherings. Fulfill the interest of ladies who would prefer not to utilize beauty care products containing destructive synthetics Execute a focused on showcasing effort to create familiarity with the their items Aromas will be a UK-based natural beauty care products organization offering its clients a progression of one of a kind home grown makeup including skincare items, hair care items and fragrances. There will a wide assortment in these beautifying agents and will take the distinctions in prerequisites of various age gatherings. The store will have two item specialists who will enable the clients to pick the correct items as indicated by their ages and prerequisites. The organization will contact clients through their own mark store just as its site. Later on, the organization will likewise investigate the chance of extending to the whole UK by setting up a chain of such stores. Organization Ownership Beauty care products industry in the UK is a development industry overwhelmed by a couple of key players. Scents needs to pool subsidizing to have the option to make its quality felt in the business. It will be set up as a private constrained organization as the three advertisers will pool in their assets and will frame the center supervisory crew. As a privately owned business it will have the option to accomplish its underlying standing which would not have been conceivable as a sole ownership or association firm. Start-up Summary Start-up costs for Fragrances incorporate lawful costs, PC supplies, new item showcasing, web architecture and administrative expenses for cosmetics[1]. Start-up resources are for the most part committed to fire up stock. Start-up Expenses  £ Lawful 1,000 PC Supplies 1,250 Advertising 15,000 Website architecture 2,500 Administrative 4,000 General Administration (counting rent and pay rates) 137,000 Complete Start-up Expenses  £160,750 Start-up Assets Money  £10,000 Start-up stock  £60,000 Other current resources 0 Fixed resources (Including apparatuses)  £20000 Complete resources  £90,000 Complete Requirements for Expenses and resources 250,750 To begin with, Fragrances will present its natural range in skincare items aromas. Skincare items These will incorporate day creams, night creams, peeling creams, against wrinkle or hostile to maturing creams. Inside these there will be creams for explicit age-gatherings and skin types. Aromas Scents will begin with a restricted scope of aromas for the working ladies. In stage two, more assortment will be presented. Source: National Statistics, got to from http://www.statistics.gov.uk/cci/nugget.asp?id=6 Market Segmentation The three primary fragments of the market who might purchase home grown beautifiers are working officials, school and college understudies and maturing ladies. There will likewise be the individuals who might search for ladies, maybe a spouse, companion or a relative. In spite of the fact that the store will be in Central London it will take into account the requirements of whole UK. Ladies living outside London will purchase the beautifiers online through the organization site. The nonattendance of a store in humble communities won't sway the deal as the item will be incredibly powerful and safe. The certainty will be founded on extra use on making mindfulness about the items. According to the mid enumeration gauges, the all out ladies populace in all age bunches in UK is 30,730,300 (Source: NSO Statistics). What's more, measurements demonstrate that on a normal 93% of all out ladies in all age bunches purchase beautifying agents. The potential market might be set at 28,579,179 (93% of absolute ladies). In light of the essential and optional fragments, the anticipated deals figure is minimalistically set at less then 1% of the all out expected market (285,790), as featured in the accompanying table and outline. Likely Customers Development 2008 2009 2010 CAGR Working ladies 0% 142,895 142,895 142,895 0% Little youngsters 0% 107,171 107,171 107,171 0% Maturing ladies 0% 26,793 26,793 26,793 0% Others 0% 8,931 8,931 8,931 0% Complete 0% 285,790 285,790 285,790 0% Item Elasticity: The item is a need and isn't profoundly value flexible. Customers are prepared to pay a higher item on the off chance that they become mindful of the interesting advantages from the item. Industry Analysis The UK makeup industry represents  £5 billion deals. (Source: Euromonitor †Consumer Europe 2002/3 †eighteenth Edition Pub. Euromonitor International Plc)) 93% of British ladies use beautifying agents in some shape or structure making us probably the most noteworthy client in Europe. (Source: Key Note Report †Cosmetics Fragrances A Market Sector Overview tenth Edition, Ed. By Eleanor Hughes) Convenience and advantages keep on being a key pattern for British beauty care products buyers. Simple application and use, just as viability, are the fundamental necessities. A portion of these items have a more significant expense situating, yet buyers seem ready to follow through on higher unit costs if items can offer certifiable advantages as far as sparing time. Scents will be a little fragment of the makeup business. The market is commanded by significant players. Noteworthy moves in by and large worth offer in this division have basically been accomplished through significant mergers and acquisitions, for example, L’Orà ©al’s acquisition of The Body Shop. Rivalry Analysis Characteristic and home grown corrective items is a developing part with the nearness of a couple of huge players, for example, L’Orà ©al’, Bodyshop, Boots and Johnson and Johnson. It is getting more grounded in the UK and UK is presently contending with other European nations for item dispatches. There has been a 170 percent expansion on dispatches from the equivalent time frame in 2006. As indicated by an ongoing Mintel report, the UK has seen the biggest increment in natural magnificence results of any European nation even in the principal quarter of 2007. The nation represented an insignificant five percent of the 1600 natural beauty care products propelled worldwide in 2006, which has now ascended to 19 percent of the 1053 items that have just been propelled internationally in 2007. As of late there has been a blast of action as purchasers have gotten progressively mindful of the medical advantages of utilizing regular fixings. General stores have now started to get on this pattern, with driving chains, for example, Asda, Tesco and Waitrose all building up own brands to benefit from the developing shopper interest for natural and moral items. Our showcasing technique is to make item mindfulness among ladies utilizing beauty care products by deliberately setting Internet promotions, utilizing direct mailers and creating PR. Serious Edge The current home grown corrective retailers convey a standard line of beauty care products that are speaking to the majority. Because of their mass dispersion model, it would not be judicious for them to convey limited quantities of claim to fame things for explicit age gatherings. By situating in the market as a claim to fame store, Fragrances is sure that verbal exchange will assist with making item mindfulness across UK. Aromas interesting selling suggestion is that its items will be selective and redone for ladies as per their age gatherings, skin types and so forth. At present, no significant restorative retailer and online stores offer such redid home grown beauty care products. The essential shortcoming of Fragrance will be to create mindfulness about the beautifying agents and feature how these are unique in relation to different items accessible in the market. To create deals, there is a need to initially make mindfulness about the presence of the item and make it simple for likely clients to find the forte store. Be that as it may, it won't be hard to build up its essence in the beautifying agents industry. Advertising Strategy Aromas showcasing technique is essential to its prosperity. The organization should make consciousness of its items through: Deliberately positioned advertisements in women’s magazines and ladies related sites Post office based mail and email publicizing to working ladies New item PR in distributions for ladies Deals Strategy Deals are needy after making mindfulness and creating energy about the home grown beautifying agents. The organization will deliberately put spring up and flag promotions on sites pertinent to the two ladies, utilize post office based mail and email records and look for advertising inclusion in significant media sources. Aromas will satisfy arranges through its strength store. It will likewise offer returning clients a choice to submit their requests on the company’s official site, or fax in requests to the organization. E-

Warren court Essay Example | Topics and Well Written Essays - 500 words

Warren court - Essay Example Reapportionment alludes to the forces of the political foundation for example the authoritative part of the legislature to the democratic locale being redrawn as indicated by the evaluation at regular intervals. The court, after an extended procedure of dynamic come to an end result after around one year after it was contended. It is accepted that the court was driven by Justice Brennan into holding that the issue was justiciable for example it very well may be set up for legal audit. The examination will concentrate on the decisions during Warren court. It will look at the parity of forces between the legal and authoritative parts of government, and comprehensively manage the forces of the legal executive of audit of political activities. The examination will consider the decisions of the Warren court when all is said in done and investigate how the decisions formed the change from the Supreme Court's political inquiry principle, which is comprehended to imply that a bureaucratic Court may decline to lead for a situation where both of the grounds; that the Constitution has accommodated another part of the government to choose the topic, that there are insufficient measures for the court to apply or that the Court feels it is judicious not to meddle. The Warren Court conclusively abrogated these rules, and managed cases in which most choices that have molded the U. S.

Self-Compassion for Social Anxiety Disorder

Self-Compassion for Social Anxiety Disorder Social Anxiety Disorder Coping Print Self-Compassion for Social Anxiety Disorder By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on May 13, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Getty / Swissmediavision Self-compassion is often lacking when you live with social anxiety disorder (SAD). While others may easily let mistakes that they make go, you are more likely to hold on to those memories and relive them each time you are faced with another social or performance situation. While holding on to critical thoughts about yourself might come naturally for you, there is a better way to manage your thoughts and emotions in these situations. A Definition of Self-Compassion The everyday meaning of self-compassion closely mirrors what it means in psychological terms. A person who shows self-compassion has a tendency to do the following: Be caring toward themselvesHave an accepting view of themselvesBe kind toward themselves in times of distress or failureSee themselves as having similar experiences to those of other peopleView themselves in the present moment rather than the past or futureBe understanding toward themselvesRealize that mistakes can be made by everyone Self-compassion is linked to general satisfaction with life, social connections, and fewer problems with self-criticism, low mood, and anxiety. On  the other hand, if you have social anxiety you might be prone to the following behaviors that are the opposite of behaving in a self-compassionate way: Viewing yourself in a negative wayAlways being critical of yourselfViewing social situations through the lens of your negative perception of yourselfAvoiding situations due to fear of criticism or negative evaluationFearing evaluation and judgment from others In this way, it is  as though you extend that negative, self-critical voice in your head out to everyone around you. What you tell yourself, you also imagine others are thinking about you. From this perspective, it is easy to see why people with social anxiety tend to fear negative evaluation from others. When the voice in your head is always critical, you expect others to be critical as well. Your Self-Compassion With Social Anxiety Disorder Research has indeed shown that self-compassion tends to be lower if you live with SAD, and it also tends to relate to a greater fear of being evaluated. At the same time, the level of ones social anxiety, or severity, tends not to relate to the level of self-compassion. In other words, regardless of whether you have very mild or very severe social anxiety, your level of self-compassion is likely to be the same. Interestingly, it has also been shown among those with social anxiety, that self-compassion tends to decrease with age. The opposite is true for healthy peopleâ€"their self-compassion tends to increase with age. While we know there is a connection between social anxiety and low self-compassion, we dont know for sure if one causes the other, or if there is some third factor involved. What we do know is that increasing self-compassion is a good target for treatment for those with social anxiety. The benefits of being more accepting of yourself, in general, are easy to imagine, regardless of your level of social anxiety. As you become more accepting of yourself, your fear of being evaluated negatively is likely to decline. This is because treating yourself kindly makes you feel safe and connected instead of alone and isolated from others. Indeed, self-compassion has been shown to activate the parasympathetic nervous system and dampen the sympathetic nervous system, which is responsible for the fight-or-flight reaction that you experience when in social and performance situations. Compassion-Based Therapy for Social Anxiety Disorder Compassion-based therapy (CFT) is used among people who live with problems related to shame and self-criticism, which includes those with social anxiety disorder. A systematic review  found evidence of the effectiveness of CFT particularly among people high in self-criticism. What does compassion-based therapy look like? Often, it will be part of a larger therapy package, such as mindfulness-based stress reduction (MBSR), initially proposed by Jon Kabat-Zinn. Learning how to be mindful includes monitoring negative thoughts about yourself, which forms the basis of self-compassion. In general, any type of acceptance-based intervention is likely to involve a component that is aimed at increasing self-compassion. If youre receiving therapy for social anxiety or are planning to talk to your doctor about treatment, mention your interest in mindfulness and acceptance-based interventions such as MBSR or acceptance and commitment therapy (ACT). Indeed, one study found that a 12-week mindfulness-based intervention for social anxiety disorder that included explicit training in self-compassion improved the severity of social anxiety symptoms and enhanced self-compassion. How to Increase Your Self-Compassion If youre not receiving treatment or would like to improve self-compassion on your own, adopt the principles of compassion-focused therapy in your daily life. The main benefit of self-compassion is that it promotes an inter-connected self. In this way, you view your difficult moments as  part of the greater human experience. Additionally, how you treat others becomes how you also treat yourself. This might include doing things like the following: Improving Your Physical Health. Do things to improve your physical health such as eating healthy food, resting when you are tired, and engaging in daily exercise such as going for a walk.Keeping a Journal. Use a journal to record your thoughts about your day, without blaming yourself for mistakes that happened. Use the journal to be mindful of your thoughts and reactions and to keep a distance from your anxiety so that you are able to view it objectively.Positive Self-Talk. Be encouraging toward yourself with the things that you say inside your head. For example, before a speech or presentation, use a gesture such as a hand on your heart to indicate that you are showing compassion for yourself, or say something to yourself such as May I do well.Engaging  in Mindfulness. Practice mindfulness meditation exercises such as loving-kindness meditation. Learn to become aware of the moment so that you can monitor your own level of self-compassion as you go about your day.Common Humanity. The overall aim of self-compassion therapy is to accept that your experience is universal and not something to feel shame about. Being kind to yourself will allow you to see the bigger pictureâ€"that your mistakes are not as bad as you think and that others are not judging you as much as you believe. A Word From Verywell While self-compassion seems to come naturally for some people, if you live with social anxiety disorder your tendency to treat yourself kindly may be lowered. If youve not yet sought help in the form of diagnosis or treatment for severe social anxiety, that may be the first step toward seeing improvement. While its true that everyone with social anxiety experiences a lack of self-compassion, severe symptoms may make it nearly impossible for you to keep on top of your physical health, record daily thoughts in a journal, talk to yourself in a positive way, be mindful, or see yourself as making the same mistakes that other people make. Once the severity of your anxiety is reduced, you will be better able to work on developing self-compassion and a more positive outlook of yourself.

More than Just Creatures that Coexist with Humans

The Dalai Lama once said, â€Å"Love and compassion are necessities, not luxuries. Without them humanity cannot survive.† This goes for animals too. Animals are now much more than creatures we coexist with on Earth. They are companions within our homes and hearts. Any living species has rights. Just as you and I deserve respect, animals do also. When you think of animal farms, most of us resort to the image of animals and chickens on Old McDonald’s farm with a bright red barn in the background. However, animals have not always been in agriculture. In fact today, farming has very little in common with the images we remember in children’s books. Now, animals are killed and processed through large machines of mass production in factory farming.†¦show more content†¦Early March of 2014, a bill was introduced in California to potentially ban orca captivity. Assembly Board member Bloom accounts: As a state we should lead the way in ending captivity for entertainment purposes and should be ensuring our current captive population general welfare needs are taken care of, and that we end any future captivity whether it be by capture or captive breeding programs here in California. Many scientists agree holding orcas captive have no conservation benefits for orcas in the wild and have only advanced captive breeding techniques with debatable success. If we truly want to help the orca we should focus our efforts on restoring habitat in the wild and protecting oceans (Graef). The main factor in changing captivity of orcas is the â€Å"†¦introduction of a groundbreaking bill†¦Ã¢â‚¬  such as the one in California. The three main focuses on this bill are banning the orcas as performers, ending captive breeding programs, and also extinguishing the import and export of orcas and their genetic material in and out of the state. The ten captive orcas in California would require they retire to sea pens. Although it would exempt orcas who were injured or stranded and being held in rehabilitation and rescue centers (Graef). Another current societal issue is the use of the fur farms. In fur farms, many animals are still struggle to live while they are skinned alive while they are hung by either theirShow MoreRelatedThe Bothersome Beauty of Pigeons775 Words   |  4 Pagesstill so facinated and enchanted by the creatures? There are two extremes for peoples views on pigeons: there are the people who adore and admire the pigeon, and there are the people who hate and despise the pest. Ballengers essay focuses on the people who are in between these two extremes. The average person is ambivalent to the question of love or hate towards the pigeon, and they can see both sides. We get a curious sensation from the creatures, a love hate relationship. 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The Different Lifestyles Between an Alcoholic and...

Week 9 Final Essay AmberLynn Wigtion Comm155/ March 8th, 2013 Joelle Horner The Lifestyle Difference between an Alcoholic and a Non-alcoholic A person’s body that is physically dependent on alcohol is known as alcoholism. An alcoholic can be called an addict; someone who is addicted to alcohol. (More on the definition of â€Å"addict† is further in this essay). Alcoholism is a very serious illness that affects about 30 percent of people; 10 percent of women and 20 percent of men (Green Health Edition, Chapter8, page 222H). People all over the world and throughout history have used alcohol for every kind of social gatherings to religious ceremonies. It is said that alcohol enhances celebrations or†¦show more content†¦Those are the families whom are those that communicate with one another, work and compromise together, parent together, and the children have a safer and stable environment and foundation to grow up on. Alcoholics go through money just as fast as they do their alcohol. Fiscal disciplinary actions are almost unavoidable when a person develops an alcohol addiction. Just financially supporting the habit of drinking alcohol alone can off balance a family budget. An alcoholic may take money aside or hide spending money for the wanted alcohol. Some liquor can indeed be quite taxing to a budget, especially when an addict’s tolerance keeps growing. Alcoholics sometimes depend on other family members to step in and help with their finances. This is where family member can become the alcoholic’s enabler without realizing it. â€Å"Families are desperate to fix the drinker’s problem, to show them there is a better way to live, because one believes it will demonstrate how much they are loved and they will return the love† (Al-Anon Faces Alcoholism 2012, page 6). Sometimes alcoholics may steal possessions or money to support their addiction. Alcoholism can have a tremendous financial impact on an individual and families. 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Two Ways to Belong in America Free Essays

America Dream† she never lost who she was. She never lost her Indian background. Two sisters went to America, so that they can get a great education and also a great Job. We will write a custom essay sample on Two Ways to Belong in America or any similar topic only for you Order Now Even though they had the same idea coming to America, they both went different ways. These two sisters, they are exactly the same. They have some differences but then it starts happening when they get married. Mira gets married to an Indian man and Bharati gets married to an American man. Mira worked hard to make a living so that when she is ready to retire she has enough to move back to India. Bharati traveled around North America with her husband being an American citizen. Mira wasn’t a citizen and her boss wanted a labor certification, but she couldn’t provide it so she felt like she was being used. Mira paid her taxes, she loves America and she loves India. She believes that they should start the bill for immigrants who come into the country after the bill has been passed. I feel that Mira doesn’t have to be in love with the country but she puts enough dedication to the country that she wants to be a citizen so she doesn’t have to go back to India. In the end Bharati explains that her sister Mira is an example of a bigger issue that many people come to America on visa’s and when it’s over they want to stay because they think it’s a great place. How to cite Two Ways to Belong in America, Papers

South Part of Central British Columba-Free-Samples for Students

Question: Discuss about The South Part of Central British Columba. Answer: Introduction Natural Disasters are a curse to people who get directly affected by it. These are the overflow of water that submerges lands and results in damaging the lives of the inhabitants residing in that region. Floods are often the result of excessive rains and overflow of lakes (Aerts et al., 2016). These are one of the destructive forms of natural disasters. Kamloops, the Canadian city in south-central British Columbia is the hometown of the largest community (Eagles, 2015). The city is situated at the conference of Kamloops Lake and the Thompson River. The city deals with the flood threat in almost every year. A combination of the rains and the melting of the spring snow lead to the rise in the water levels of the adjacent Kamloops Lake. Another city is the Kelowna. Situated in the Okanagan Valley in the southern interior of British Columbia, this city is the third largest metropolitan area. Like Kamloops, the residents of this area have been observing the issues of the flood in almost e very year. The flood in this city is the result of a ton of moisture in the valley due to the rainfall which resulted in a saturated ground field that was unable to soak water from the melting snows. The warm temperature afterward resulted in melting of the snow at the same time of the rainy season thus causing the waters of the lake to overflow in the valley. This report analyses, the effects of the flood on the lives of the people residing in the two cities (Loucks Van Beek, 2017). It further highlights the condition of buildings, the state of homelessness of millions and the governmental measures for it. The report focuses on the advancement of technology and also on what precautions can be taken in case of previous knowledge of the upcoming disaster. Effects of the natural disaster The impact of the flood is effective on both individuals and communities. Flood has economic, social and cultural consequences in the lives of human residing in the affected area. The yearly flood trend in Kamloops and Kelowna region in the south of central British Columbia has been a topic of threat and anxiety for the residents of the location. The immediate impacts of flood include the death of human, property damage and building damages, crop destructions, deterioration of health factors (da Conceio et al., 2018). This report focuses on the damage and disruption in transportation and roads that are caused due to flood. These are the two key things that hamper the daily activities of the people in the two cities after the natural disaster. Besides, flood affects property and buildings of the city. The Kamloops and Kelowna region faces the degrading condition of constructions and buildings due to the impact of extreme tidal powers during the flood (Lendering, Jonkman Kok, 2016). T he power of the tides and the flood breaks down houses and buildings, thus resulting in the condition of homelessness for millions of inhabitants. Recent flood disaster in 2015 at Kamloops reported evacuation of 60 homes (Eagles, 2015). The effects of this natural disaster are severe. Floods damage the public infrastructure of the cities. The roads get flooded with water and the drainage system of both Kamloops and Kelowna region fails to cope up with the overgrowing water levels. People staying back face a hard time to travel and face major issues in transportation. Lack of vehicles and networks impact on the regional economies. The impacts of the flood on transportations and traffic are often intangible. Loss of time and environmental degradation due to the emission of additional Co2 are some of the dangerous effects of the flood (Thom, 2018). Flood damages the roads, railways and the key transport hubs like shipping ports. This results in the downturn of Kamloops and Kelowna regi onal tourism and the number of tourists reduces due to the flooding event. Till date, the issue related to roads and traffic disruption after the flood event in Kamloops and Kelowna region. The residents in this region have been facing issues in their daily activities for long. Every year, the effects of this natural disaster have been a trauma and threat to the inhabitants of the area (Pasi Bhave, 2015). Though there has been considerable development in the infrastructure of the roads and drainage system in the city, still a lot more development and advancement are required for successful prevention from the after-effects of these natural disasters. Floods are not unpredictable to these regions. Every year the cities south-central British Columbia faces flood due to heavy rainfall and snow melts. The residents of the cities are thus expected to be prepared or be ready to face these kinds of disasters since there are high chances that flood will occur in those regions in the coming years again (Chang et al.,2014). In the era of rising globalization, it is quite a question if the yearly flood will discontinue. Figure: 1 According to the latest reports, Kelowna mayor warns the residents of the city to get prepared for unprecedented flooding (Meuse, 2018). He further commented that as a community, all the people need to gather together and take care of each other. Residents take protective measures like building sandbags beams before their building to protect their property. They further prepare 72-hour emergency preparedness kits. Kelowna has been preparing for the flood for along. Creation of dams, barriers beside the lake and rivers are being made by the local authorities. The city of Kamloops has been facing the issues of the flood from June 2, 1972 (Meuse, 2018). Several measures have been taken from that time but all failed before the ferocious water tides. The resident of the city uses mud and debris around their house and often the residents are forced to evacuate. The city is declared a local state of emergency before the flood hits the city. According to the mayor of Kamloops, there is always a backing up strategy from the rain waters and emergency social services in the city provide vouchers for the families who need places to move during the flood. Figure:2 The role of the government The government plays a very important role in managing the flood scenarios in the Kamloops and Kelowna region. In the city of Kamloops and Kelowna, some of the governmental measures that help the people in the city are: Alerting all the residents of the city Evacuating all the residents in a safe place before the flood hits the city Preparation of the emergency kit (Dixon et al., 2016). Emergency food stockings Facilities of rainwater storages Emergency social services to provide emergency aids to people A safe home for homeless people Making people aware not use candles and flames to lessen the risk of fire and carbon monoxide poisoning (Hamann Wang, 2006). The government asks people to check in on family or homes out of the city during the time of the year where flood occurs Facilities of flood watch to watch over the city Opening emergency operation centers in the city These services by the government are more or less fast. People in these cities rely on the local government and their support. Throughout the last 45 years, Kamloops has been facing the yearly flood disaster and it is the government of the city which has been helping out the residents of this area. Fig: 3 According to a recent report in the Global news, Kelowna has been spending millions for the damages due to flood. The city has started the expensive work of flood repairing recently. The initiative by the government to spend on the city is for the welfare and to prevent flooding in the future. According to the mayor of the city, sandbars are to be replaced by a functioning sediment pond. Keeping in mind about the public infrastructures and public safety, the government of Kelowna has initiated the repairing process so that there is no more flood damage in the near future of the city. According to Peter Milobar, the mayor of Kamloops, it takes time for the city to be normal again. The houses and residential areas do not get the hydro or gas utilities for a few days and the cleanup procedure after the flood takes up some time. It takes a little while to get rid of the mud and the debris and drying up the wet surfaces before resuming back to the normal life. The government also provides financial assistance to the residents for reshaping and rebuilding their damaged properties. Another most important effect of the natural disaster is the disruption in the power system. The residents of both cities face issues since it takes up a while for the local authorities and the government to set up new power plants and repair the old ones that were damaged due to flood. Citizens living near areas of power plants are thus always advised by the government to return back to their house after complete drying of the waterlogged streets and places. Technological advancements The natural disaster, the flood has been a yearly threat to the residents of the cities of Kamloops and Kelowna. Innovative measures for the flood disaster management have been the topic of discussion in the recent era (Larsen et al., 2016). Researchers are now using high-end technological solutions for providing real-time forecast of the upcoming dangers and disasters of floods (Armenakis et al., 2017). Due to the high-end technological development, the governments of the Canadian cities of south-central British Columbia get to know about the upcoming flood disaster. As reported to the CBC news, Kelowna mayor warns the resident about the upcoming disaster so that the residents of the city get time to evacuate with necessary documents, perishable foods and required clothes before the flood hits the city. Some of the suggested measures and precautions are taken by the residents of Kamloops and Kelowna region to lessen the impacts of the flood are: Knowing directions and Evacuate before the floodwaters threaten the city. Planning for an alternative place to stay in the flood time of the year Clearing critical utilities like sockets, switches, electric panels Moving valuable items, furniture, and documents to a safe place. Purchasing flood insurance pack for getting financial protection for the cost required to repair the damage occurred due to flood. Following flood warnings and flood watches so that people get adequate time to pack and leave(Meuse, 2018). Understanding and knowing about the flood risk according to the area of stay Monitoring weather reports by the local media news. Avoiding stays in floodwater since the water may be contaminated by gasoline, oil or electricity. Planning for a power back up since flood disrupts the power system of the entire city. Conclusion Floods are the most common form of disasters that affect the environment around. Some of the suggestive measures to handle the flood situations and to reduce the fear of flood in the cities of Kamloops and Kelowna include the introduction of better flood warning systems, modification of homes so that it can withstand floods, construction of building structures above flood levels, the introduction of water storages and more flood barriers. The current era showed effective changes in the climate conditions. Scientists believe this can contribute to the rise in extreme weather events like flooding and thus changes in climate need to be tackled. References Aerts, J. C., Bouwer, L. M., Winsemius, H. C., Ward, P. J. (2016). FLOPROS: an evolving global database of flood protection standards.Natural Hazards and Earth System Sciences,16(5), 1049. Armenakis, C., Du, E. X., Natesan, S., Persad, R. A., Zhang, Y. (2017). Flood Risk Assessment in Urban Areas Based on Spatial Analytics and Social Factors.Geosciences,(2076-3263), 7(4), 1-15, doi: 10.3390/geosciences7040123 Chang, F. J., Chen, P. A., Lu, Y. R., Huang, E., Chang, K. Y. (2014). Real-time multi-step-ahead water level forecasting by recurrent neural networks for urban flood control.Journal of Hydrology,517, 836-846. da Conceio, E. D. O., Higuti, J., de Campos, R., Martens, K. (2018). Effects of flood pulses on persistence and variability of pleuston communities in a tropical floodplain lake.Hydrobiologia,807(1), 175-188. Dixon, S. J., Sear, D. A., Odoni, N. A., Sykes, T., Lane, S. N. (2016). The effects of river restoration on catchment scale flood risk and flood hydrology.Earth Surface Processes and Landforms,41(7), 997-1008. Eagles, D. (2015). After the flash flood, cleanup begins.Kamloops This Week. Retrieved from https://www.kamloopsthisweek.com/after-the-flash-flood-cleanup-begins/ Hamann, A., Wang, T. (2006). Potential effects of climate change on ecosystem and tree species distribution in British Columbia.Ecology,87(11), 2773-2786. Larsen, T. A., Hoffmann, S., Lthi, C., Truffer, B., Maurer, M. (2016). Emerging solutions to the water challenges of an urbanizing world.Science,352(6288), 928-933. Lendering, K. T., Jonkman, S. N., Kok, M. (2016). Effectiveness of emergency measures for flood prevention.Journal of Flood Risk Management,9(4), 320-334. Loucks, D. P., Van Beek, E. (2017).Water resource systems planning and management: An introduction to methods, models, and applications. Springer. Meuse, M. (2018). Kelowna mayor warns residents to prepare for unprecedented flooding.CBC/Radio-Canada. Retrieved from https://www.cbc.ca/news/canada/british-columbia/bc-flooding-preparations-1.4110209 Pasi, A. A., Bhave, U. (2015). Flood detection system using wireless sensor network.International Journal of Advanced Research in Computer Science and Software Engineering,5(2). Thom, S. (2018). West Kelowna spends millions on flood repairs.Global News. Retrieved from https://globalnews.ca/news/4060115/west-kelowna-spends-million-on-flood-repairs/

The Investment Detective free essay sample

This case presents the cash flows of eight unidentified investments, all of equal initial investment size. The student’s task is to rank the projects. The first objective of the case is to examine critically the principal capital-budgeting criteria. A second objective is to consider the problem that arises when net present value (NPV) and internal rate of return (IRR) disagree as to the ranking of two mutually exclusive projects. Finally, the case is a vehicle for introducing the problem created by attempting to rank projects of unequal life and the solution to that difficulty criterion. Please answer following questions 1. What analytical criteria can we use to rank the projects? How do you define each criterion? Please evaluate each project using all investment criteria we learned during the class. 2. Which of the two projects, 7 or 8, is more attractive? How sensitive is our ranking to the use of high discount rates? Why do NPV and IRR disagree? 3. We will write a custom essay sample on The Investment Detective or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What rank should we assign to each project? Why do payback and NPV not agree completely? Which criterion is best? 4. Are those projects comparable on the basis of NPV? Because the projects have different lives, are we really measuring the â€Å"net present† value of the short-lived projects? (Question 4 Hint) Comparisons based on standard NPV ignore the inequality of project lives such as those in the case. Simply put, short-lived projects could be replicated within the life of the longest project (for example, project 6 could be replicated 15 times within the life of project 3), producing very different time profiles of cash flows for the projects. One solution to this problem is the so-called replacement-chain approach, in which shortlived projects are replicated out to a horizon common with the long-lived projects; the NPV on the entire chain is then calculated and compared with the NPV of the other chain. This approach can be cumbersome, however, in problems with many alternative investments.

Free Essays on Vicenente Aleixandre

like lips in, 1932, Pasà ­on de la Tierra which is Passion for the Earth in 1935 and La Destruccià ³n o el amor which is Destruction of Love, in 1935. However, it is with Aleixan... Free Essays on Vicenente Aleixandre Free Essays on Vicenente Aleixandre Vicente Aleixandre Spainish Poet Aleixandre is one of the most successful Spanish poets to both survive the Civil War and remain in Spain afterwards. A large part of this is due to the fact that his poems were non- political in nature. Aleixandre had a long-suffering struggle with tubercular nephritis, which kept him bed-ridden in a mountain retreat for much of the war. Aleixandre's significant contributions to modern poetry were recognized with the receipt of the Nobel Prize for Literature in 1977, He was 79 years old! Vicente Aleixandre was born in Seville, in 1898. He led a happy childhood. His father was an engineer, and the family was very close-knit. In fact, following their parents deaths, His moms in 1934 and his father in1940, both Vicente and his sister, Conchita, continued to live together in their parent's house. The family moved to Mlaga in 1902, and this scenic, coastal village proved to be a strong inspiration to Aleixandre's early poetry. He often evoked images of the sea and sun. However, he was late in developing as a poet. In college, Aleixandre studied business law and became a University law teacher in Madrid when he was only 22 years old. It was not until a close friend and poet, Dmaso Alonso, gave him a book of poetry by Rubà ©n Darà ­o, that he began writing in secret. Aleixandre did not devote himself to his hidden passion, until his illness forced him to leave his job at the age of 27. His early publications were well regarded and Vicente Aleixandre was rewarded Spain's National Prize for Literature in 1933 for his first four publications: mbito in english it is Ambit in Swords like lips in 1928, Espadas como labios which in english is Swords like lips in, 1932, Pasà ­on de la Tierra which is Passion for the Earth in 1935 and La Destruccià ³n o el amor which is Destruction of Love, in 1935. However, it is with Aleixan...

Motorola Inc. in China Case Study Example | Topics and Well Written Essays - 2000 words

Motorola Inc. in China - Case Study Example There is an increase in manufacturing activities which have further led to an increase in demand for skilled labour and advanced technology. This has also resulted in mergers, acquisitions, exploration of new consumer markets and search for better supply chain partners." (Berger, 2000). Precisely put, this is the wave of globalization that every company, big or small, wishes to ride in its lifetime. On the verge of sinful exaggeration, I risk to comment that the phenomenon of globalization has made and ruined the fortune of many companies. The story of Motorola is a story of effort, clairvoyance and survival. A company with very humble beginnings, the Illinois giant went global as early as 1960's when the concept of globalization was itself in rudimentary stages. With each passing year, the company scaled new heights in the field of consumer electronics, semiconductors, wireless devices and other related domains. Originally christened as Galvin Electronics, today's Motorola Inc. was founded by Paul.V.Galvin in Schaumburg, Illinois, USA, in the year 1928. Its first line of business was . from thence it migrated into other areas and created a series of firsts which changed the way the people over the way communicate. The two-way radio service, the first pager service, cellular handsets, the six sigma theory, GPRS etc., to name a few. Interestingly, Motorola's journey has also been one of frequent investments and divestitures, which largely remains unparalleled. It progressed the most under the leadership of Robert Galvin and by the 1980s, it became a world leader in chip, modem, cable and wireless technology. It merged with General Instrument Corporation in the 1990 and proposed the development of first HDTV technical standard. By 2001, the company had a worldwide sales of US 30bn and by 2007 it crossed the $100bn mark. Motorola- The Chinese Affinity China has always been the cynosure of the eyes of global investors and Motorola Inc is no exception to this. It forayed into the Chinese territory in 1987 and set up its first office there in Beijing. Buoyed by the response and initial success, it set up Motorola China Electronics at Tianjin in 1992. Then, it mainly limited its production activities to products such as two-way radios, mobile phones, automobile electronics, semiconductor, cell phones and pagers. When Tango, was launched in 1995, it

Kidneys for Sale Essay Example | Topics and Well Written Essays - 750 words

Kidneys for Sale - Essay Example They further affirm that such a business sector could be controlled in a viable manner and that kidney sellers would gain advantage from the money related windfalls. However, these cases are not very much substantiated and may to some degree prove unsubstantial. Nonetheless, the proponents fail to figure out the likely numerous other conceivable impacts of permitting people to sell such organs (Taylor, 2005). Some people may argue that a very much controlled legitimate market for kidneys would not have any of these issues. They further argue that this could guarantee that benefactors are remunerated reasonably. Most specialists suggest that approximately $50,000 would be well (Cherry, 2005). Just the legislature or a particular charitable organization would be permitted to buy the kidneys, and they would apportion them on the premise of need as opposed to riches, in a similar manner that the posthumous kidneys are being distributed. The kidneys would be paid for by anyone covering th e patient if that is their Medicare or insurance agency. Preferably, a large number of kidney donors would be willing to donate that no patient would be left on the waiting list to die eventually. At last, paying for organs could actually spare the administration or governments some cash; citizens presently take care of all charges for dialysis for some patients through Medicare, and the examination has demonstrated that transplants save more than $100,000 per patient, with respect to dialysis (Cherry, 2005).

Market and company overview of pret a manger

Market and company overview of pret a manger Prà ªt a Manger established in 1986 by two college friends Sinclair Beecham and Julian Metcalfe (who also is the founder of Itsu sushi bar/restaurant). It is a UK based sandwich retailer, which now is an international business (Prà ªt). They named the company Prà ªt a Manger, which in French means ready to eat (see Appendix 1.0) Rix (2004) states, a product is a set of tangible attributes in an identifiable form and he adds, each product is identified by a commonly understood descriptive (p. 199). Prà ªt produces sandwiches, filled baguettes, soup, salad and coffee. It also prepares desserts, muffins (the American variety), cakes, and croissants. Some locations also serve sushi and noodles. Prà ªt has a range of vegetarian options including roasted vegetable sandwiches and hummus wraps. In marketing though, customers seek to purchase its quality and benefits (Rix, 2004). Prà ªt essentially provides fresh fast food made with natural ingredients. They are passionate about freshness all food is made fresh in the shop on the day of purchase. Sandwiches are packaged in paperboard rather than sealed plastic, to emphasise that they are fresh and cannot be kept overnight. Some packaging contains recipes for some of their products; these are for people who want to make sandwiches like Prà ªts for themselves. Mor eover, Prà ªt also provides a delivery service for orders over  £30 minimum. Service can be identified as activities that meet customers needs or wants solely on intangible benefits (Rix, 2004). Their services are excellent; the staff are friendly, always greet with civility, approachable and enthusiastic, which makes their customers feel welcome (ref). Rix (2004) states Marketers are increasingly being faced with a choice between profitably satisfying the wants of their customers and complying with the wishes of various other groups in the community (p. 5). Prà ªt is aimed at the middle to upper class including white-collar workers and businessmen and women who use it regularly to have a coffee before work, especially the City type customers (ref). Therefore, Prà ªt stores are normally found near the train or tube stations, affluent places such as Canary Wharf, and cities such as Central London. These are places where will be more consumers that they are targeting at. Prets competitors include Starbucks, Costa, Nero and Eat. Relatively speaking, Starbucks is the biggest competitor since it is the largest coffeehouse business in the world. Companies that anticipate changes in consumer behaviour and respond with new gods and services are likely to achieve long-term health and profitability. But companies that change consumer behaviour have the opportunity to make major breakthroughs in new markets and industries (Hoffman et al. 2005) Already there are about 240 Prà ªt shops, which are mainly based in the UK. Statistically, their yearly turnover is approximately  £270 million a year (see Appendix 1.1) Task 1 P 1.1 Situation Analysis A thorough analysis of the situation in which the firm finds itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs (City of London Academy, Edition 1). Need to be changed One of procedures of the marketing planning is the marketing audit, which plays a huge part that constantly is being conducted throughout the whole process. It is to study internal factors, while also anticipates stakeholders and external factors. The Chartered Institute of Marketing says: Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. (year) Marketing audit breaks down into two categories: The microenvironment is the forces close to the company that affect its ability to serve its customers (Kotler et al. 1998, pp. 885-886). This is focusing on the internal business experiences, where an organization has a complete control, giving this opportunity to improve the business. The macro-environment is the larger societal forces that affect the whole microenvironment (Kotler et al. 1998, pp. 885-886). This is the external factors, where a business barely or has absolute no control on, that changes may adversely affect the organisation. (ref) SWOT analysis is a method, which came from the research conducted at Stanford Research Institute. It draws all the evidence from several analytical techniques used, provides basic useful information of developing the business, marketing objectives or aims and new products into the market. Prà ªt undertakes a SWOT analysis, which its abbreviation is Strengths, the strong features and positions of the company, Weaknesses, where the company needs to improve in order to maintain the best image of the business as possible internal issues, Opportunities, where the company can grab chances to better themselves and to expand their reputation, and Threats, where the company relish challenges that may affect the business external issues (Rix, 2004). Example of SWOT analysis is shown below: Table 1: (1.1 Explanation of SWOT analysis) Strengths Non-stop producing new products. Often do offers. Prices are cheap and affordable. Always create new advertisements. Services are fast and easy. Weaknesses Products are not healthy. Advertise unhealthy products i.e. burgers Contributes to obesity. Loaded with sugar. Opportunities Exploitation of interest in healthier eating. Sponsoring could help the business their sales. Home deliveries service Threats International exchange rate Increasing labours wages Competitors pricing Competitors invent similar products, might be better. Source: The researcher PEST is an analysis of external factors, generally considered to be outside the control of a business. The PEST analysis is to identify both presents and futures opportunities and threats. PEST stands for Political; Economic; Social and Technology (ref). Clear explanation of each of these are shown in the following: Table 2: (1.1 Explanation of PEST) Political These are factors that are controlled by the government policies. Economic These factors are related to political and are concerned about interest rates, exchange rate, economic growth and income levels. Social Concerning the factors of age, size of families, healthy lifestyle and religions. Technology Factors concern such as computers, machineries, motor vehicles etc. Source: The researcher P 1.2 A mission or vision statement is a statement that provides a signpost of where your business aims to be in the future (Chartered Institute of Marketing, ). Choose better one A mission statement has to be concise and explicitly explain that provides a clear view of Prà ªts intention to customers and stakeholders, what is their business and who their customers are. It also provides motivation within the organization, helps them to focus on accomplishing their objectives (ref). This helps marketer to make informed decisions of suitable strategies and programs. Here are the two mission statements of Prà ªt: Turnover currently  £270 million: to increase 9% within 2 years time. To expand wider and open new stores this year: 3 new stores to be opened in Birmingham, (BBC News, 2010). According to media sources, Prà ªts turnover is constantly increased in the recent years. Although economic crisis has just ended, nonetheless the business somehow managed to make profits. This shows that the businesss financial situation is stable and secure. Table 3: (1.2 Marketing Mix for Prà ªt a Manager) Product Hoi sin Duck Wrap is a Cantonese style of wrap Prà ªt does. Inside the wrap has shredded roast duck, hoisin sauce, red onions, cucumber, leaf spinach and a touch of mayo in a tortilla wrap. The wrap contains nuts, sesame free, dairy free, GM free and high protein, which keeps customers full longer. Every single Pret store has its own kitchen, they make the product every single purchase day, to make sure it is fresh and healthy. Those left unsold at the end of the day, they will not be re-sold, but will be collected by the charities, and then given to those are homeless. Price This product quite pricey due to the qualities it contains, which cost  £2.95 each. This can be cost plus pricing, average cost of the product and service plus a profit margin; it has a high mark-up. Place The channels of distribution of this product will be service providers to consumers, as well as direct marketing through the website so the consumers can shop at home, but minimum of  £30. This product sells in a clean and pleasant environment, affluent places like the city, where the market targets will perform the desire behaviour. Usually during lunchtime, when this product can be purchased the most. Promotion Prà ªt promotes the product through word of mouth by informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth. This promotion also includes leaflets, shop windows, and its own website, targeting at older group, middle and upper class groups. Source: wesite SWOT analysis is used to get something in the right position in the market and help in companys strategic planning. It must be done before Prà ªts product (Hoi Sin Duck Wrap) is launched and at regular intervals after that, also needs to spend resources to maximize profit and minimise potential threat (ref). The following table shows the SWOT analysis of Prà ªt that may influence their sales of the new product. Table 4: (1.2 SWOT Analysis for Prà ªt a Manager) Strengths Prà ªt is well known for handmade sandwiches, which are made with natural ingredients, and immaculate service, which the quality of products and customers are the companys priorities. The business also does delivery service that other sandwich bars do not provide, as well as online order. Thus, these advantages may aid to gain repeat sales of Hoi Sin Duck Wrap. Weaknesses Prà ªt is considerably to be one of the most expensive sandwich bars in the world. This also means that the business only has certain target audience and stores can be found in affluent areas only. Prà ªt stores are generally small that unable to provide sufficient seats for customers to eat in. Thus, the sales of Hoi Sin Duck Wrap will not be expectedly high. Opportunities Prà ªt does not franchise. The business could take this opportunity to franchise out; not only Prà ªt can gain popularity, the business can also earn some fees from franchising! Prà ªt does not involve a lot of advertisements. Advertising plays a major part in every organization Prà ªt should seriously think about advertisements on television and newspapers etc. Thus, Hoi Sin Duck Wrap is highly unreachable. Threats The risk of competitors entering the market. Competitors such as Starbucks often distribute discount vouchers. Customers are aware of the price and generally; they tend to go for cheaper options. Thus, Hoi Sin Duck Wraps product life cycle is predictably short. Source: website Prà ªt must consider on the external environment influences, which may have impact on its product. It is a strategic planning technique that provides a useful framework for analysing the environmental pressure on Prà ªt and its product (ref). Table 5: (1.2 PEST for Prà ªt a Manager) Political Economic Social Technology Source: The researcher Task 2 P 2.1 Marketing Barriers Barriers are vague obstacles that tend to thwart a marketing plan and unable to pass messages to external stakeholders. A marketer needs to understand and identify each of the barriers that they are confronting, in order to avoid scuppering the plan. Marketers generally realise these barriers when they manage to envisage a business is not growing or a prolonged unstable position (ref). These barriers can be both internal and external, and all must take into account: Not knowing your product Lack of knowledge in a businesss product and what services the business can provide to their customers can be an immense barrier to the business success. There will be no guarantee, security, customer loyalty, and number of complaints will increase, the business is ineffectual and needs improvement immediately. Whilst the business competitors understand their products, this can adversely affect the business turnover and repeat sales will not occur. Not knowing your competition If a researcher does not know where a business stands and positions of the business competitors, it is highly unlikely that the business can topple its competitors. Competitors study and observe their own competitors. This will give competitors the ideas how to better their performance. Gradually, competitors successfully satisfy customers and therefore eventually, the business will be ceased. Not understanding the market A product is ready to enter the market. However, if a researcher does not know what a business segmentations are can cause problems to the sales campaign. If the researcher does not know where these segments are, which segment should be regarded and disregarded, the marketing plan will not be effective. It is also concerned with costs. For example, the researcher does not study the environment for the business products, high premises cost, electricity and gas, the business will have no the potential to reach the top. Capital requirements The amount of financial resources that every new business enters a market is immense. Businesses such as manufacturing industries and building constructions are required extortionate machineries in order to run its business. Investments can also occur to existing businesses. For instance, investing in new product: finance availability for research and development, production, marketing etc. The investment risk is great, therefore creates barrier. However, there is a prospect of overthrowing the business competitors. Government policy This is concerned with macro-environment. Government policies sometimes are forced to halt competition. For example, laws and regulations such as product testing regulations, global warming and limits on access to raw materials can inhibit the growth of competitions due to licensing requirements. P 2.2 Solutions for marketing barriers Knowing your product It is vital to understand wholly and study what products and services that Prà ªt are providing, how they are functioned and any most recent information that a marketer should know. This will guide the marketer to the right direction and helps to plan a marketing strategy. Having knowledge of the companys products can laden relationships with customers, suppliers and other stakeholders. For instance, customers expectations will be made, therefore sales enhance. Suppliers will be delighted to supply, as Prà ªt seems stable and able to meet payments on time. Knowing your competition It is important to know and learn about competitors. Competitors can be one of keys to a Prà ªts achievement, as researchers can study and observe the business competitors to acknowledge its weaknesses, opportunities and threats. This consists of competitive pricing, niche market availability, promotion, advertisements and other relevant useful information that can be learned. Understanding your market Researchers must know what are the target groups and who prà ªt is selling its products to. To conduct a market research can help researchers to understand the specific target audience and customers expectations in terms of price and quality. Methods of market research can be primary and/or secondary, quantitative and/or qualitative. Internet is a very effective tool that can help Prà ªt to overcome its barriers. Information and data that are needed can mostly be found online. Also, if researchers are struggling, good guidelines can also be found on the Internet. Until researchers are fulfilled with the results, decisions are then made and subsequently, implement a marketing plan. Task 3 P 3.1 In competitive world, companies need to produce new products to satisfy customer needs. A company cannot expect to continue growth or to maximise profit by relying exclusively on its existing products. The company must retain to control its market by continuous product innovation that involves complete new product development, product improvement, which is to discover different ways in improving existing products effectively, and imitative products, which means a copied product that is already exist in the market by other companies. It is essential to know how to manage a new product, which goes through its life cycle (Kotler et al., year) Every product has its life cycle, showing how long a product will last for. Product life cycle is the phases a product goes through from its introduction to its final decline (ref). The product life cycle has five main phases: Table 6: (3.1 Product Life Cycle) Induction This is the starting point, where a product has just begun its sales life. There is usually no profit making due to higher cost of marketing and development. Growth This is the period when a products sales has just set to rise, and the cost begins to fall due to economies of scale the more consumers purchase the product, the quicker the product will run out, therefore the more quantities of the product will be supplied by the suppliers. Maturity A sale is expanding at a slower rate and profits are soaring. More and more consumers purchase the product. The pricing may be lower due to greater competition. Saturation A market is begun to fall due to many other similar products, better products, out of date etc. The product will not be produced as much as it used to. Decline The ending of a product where the sales cannot survive again, therefore the price will be reduced more. The product then is withdrawn. Source: author , date Hoi Sin Duck Wrap is a product, which has been developed and marketed to Prets customers, and is currently market leader. Still as the researcher knowledge, there is no market follower for this product. Kotler et al. (year) believe a product tends to develop, improve and modify through research, as well as to identify, create and deliver the new product that has not emerged in the market yet. Every business must have its segmentation and targeting, its own branding and knowing relationship marketing in order to innovate flawlessly and increase demand. Segmentation technique is separated a market into groups, where there will be different segments requires and different market approaches. It is concerned on understanding customers lifestyles, preferences and aspirations. This can help businesses to find out what consumers are expected and their needs in order to develop products and increase overall demand. ACORN and MOSIAC help to identify groups consumers who are willing to purchase, therefore there will be a market for each product. Table 7: (3.1 Segmentation) ACORN A Classification Of Residential Neighborhoods, is a tool used to identify and understand the population and the demand for products and services. Businesses use this information to identify consumers needs and try to target at more consumers. Also identifying consumers age, income, employment, and type of holidays they go for etc. CACI Information Services develops classification of residential areas, market analysis and provides information. MOSIAC This is another classification to identify household types by combination of credit history, share ownership, postcode data etc. This can help businesses what type of characteristics they are aiming at. Source: author, date Segmentation technique also includes geographic, demographic, and psychographic. This can be developed so that it can create an effective marketing plan. Geographic This is a method to identify customer behavior information, such as consumer density, past purchasing behaviors etc, which may differ from other countries. Demographic This uses population factors based on variables such as age, gender family size, income, occupation, education, religion, race and nationality (ACORN). Psychographic A breakdown of consumers according to different characteristics, including the attitudes expectations and activities of consumers, their interests and lifestyles. Source: author, date Task 4 P 4.1 Marketing ethical is related to or concerning morals, justice or duty, based on ideas of right and wrong. Rules or laws that have already been set, everyday we make any decision may consider on those principles (Baker, 2006). There two main approaches in ethical identified by Rix (2004) are rules approach and outcomes approach. Rules approach is otherwise known as deontological. It is when rules must be strictly adhered, despite of the outcome. Rix (2004) states trust is one of the main keys of ethical rules in marketing. For instance, a products appearance is deceptive that lures a customer into purchasing the product, although it does not physically harm the customer is still ethically wrong. Likewise a company intends to maximise profit by conducting unethical approaches, such as making redundancies without a reason, the action is regard as unethical (Rix, 2004). Outcomes approach is otherwise known as teleological. It is occurred when an outcome is seemingly good and bad, dependi ng on the outcome prospective. For instance, Tesco brings a product into the market, but other groceries have had the product in the market already. Tesco set an unreasonable price for the product that is much lower than other competitors, which competitors accuse Tesco of unethical pricing. A contrary point of view from Tesco, that the outcome is beneficial to its stakeholders. If this action stays on, it may produce a greater amount of good than damaging others (Rix, 2004). P 4.2 Marketing mix is a tool that a company has the complete control. There are 4 main elements (4ps) in marketing mix, which are product, price, place and promotion. The fifth P, which is people, sometimes is added to demonstrate the relationship with customers. 2 further Ps are usually added within service industry, which are process and physical evidence (Lancaster and Reynolds, 1999). Conclusion

Labour party Essay

‘To what extent is the Labour party still committed to its original principles?’ The Labour party has often been referred to as a ‘socialist’ party. However, this is misleading. For most of its life – dating back to the eighteenth century, the Labour party has always had less ‘radical’ ideologies than socialism and British ‘socialism’ has always been more moderate than elsewhere in Europe. However, the Labour party abandoned a number of its previous principles in favour of new ones, in order to move to the centre ground and enable the party to compete with the Conservatives. It seems that this was ultimately, a successful strategy as it resulted in Labour winning three general elections and beating the Conservatives. Some people are now of the opinion that the Conservatives have, in fact, moved closer to the centre-ground in order to compete with the New Labour party. Within true socialism, there is the idea that the economy should be based upon ‘production for use’; everything produced is just enough to satisfy human need and demand. Socialism also works to reduce or remove hierarchy. The most radical form of Socialism has been ‘Marxism’. Marxists hold the desire to completely destroy capitalism and its political system. It has been said that Marxism is more like communism than socialism. Although Labour has never been revolutionary, it has always argued that its version of socialism can be achieved in a peaceful way, through parliamentary means. All but the more moderate socialists have viewed social class as a crucial aspect of society. Some socialists assume that the majority of people define their position in society in terms of their social class. This was referred to as ‘class consciousness’ by Karl Marx and the idea is that people tend to develop common interests and purpose with fellow members of their class. For example, a number of people within the middle classes feel they need to protect private property interests, as well as feeling the need to promote and protect business and to keep tax as low as reasonably as possible. The working classes, however, are more concerned with issues such as the welfare state, industrial relations, fair wages, good working conditions and policies that promote equality. In most cases, business classes oppose higher wages, mainly due to the fact this conflicts with the need to make profits and generate funds for further investment. Until about the 1930’s, the British Labour party adopted this ‘class position’ as the Labour has always been forced to consider interests of all the classes in British society, in all of its policies, not just those of the working class. To some extent, the reason for this is the need of electoral support the party has always needed. For a large part of the twentieth century, approximately one third of the British public voted conservative and this meant that, electoral reckoning determined, the Labour party could not win by gaining votes of the other two thirds of the working class alone. Collectivism refers to two main ideas – the first being that people tend to prefer to achieve goals collectively as opposed to independently and secondly, action is more likely to be taken by people in organised groups than a sum of many different individual actions. Collectivism is the political principle of centralized social and economic control. One main example of collectivism practised by the British Labour party in the 1940’s was the nationalisation of several large British industries. These industries included the railways, coal, steel, electricity and gas, as well as telecommunications. Nationalisation was a collectivist enterprise and its purpose was to, firstly, prevent the industrial muscle of private industries exploiting its workers, and secondly, ensuring the industries were run in the interests of the community rather than just the owner. After 1997, for the majority of the time, Labour followed the principles of the ‘Third Way’. Yet, today, many argue that it has gradually shifted towards a ‘New Right position’ – that is, even further away from its original socialist values. The term ‘new’ Labour tends to be used to describe the change in Labour party policies, ideas and goals that occurred as a result of the modernisation process. This was started in the late 1980’s and was accelerated under Tony Blair, in opposition and in government. The differences between ‘new’ Labour and ‘old’ Labour tend to be defined by vital policy movements. This includes the abandonment of nationalisation and the recognition of the ‘rolled back’ state, which was inherited from the conservatives. An emphasis on low inflation, for example, demonstrated the wider role. Since 1997, the Bank of England has started setting interest rates; cuts in income tax and have started to refuse to return to the more ‘sharply progressive’ income tax rates of the 1970’s; cuts in some benefits and eagerness to push forward with market reforms of the welfare state. ‘New’ Labour can also be distinguished from ‘old’ Labour in terms of a weaker association with the trade union movement and a reduced reliability on working class votes. During its early years, New Labour was a party very much dedicated to reforming and modernising, but it was not a fundamental one. It did not make any significant changes to the policies put forward but the Conservatives, however, it did seek to improve the way in which policy was executed and it has also attempted to make government action more susceptible to the needs of the disadvantaged and minorities in society. Its principle reforms, therefore, have been to the public services and to the welfare state. Over time, the party seems to have turned rapidly to consolidation rather than reform. New Labour tends to focus now on improving the delivery of the policies it has already implemented.

Personality psychology Essay

Major Constructs in Jung’s Theory Libido (the psyche’s source of energy) Persona (the masks we wear in life) Personal Unconscious (much like Freud’s notion of the unconscious) Collective Unconscious (the inherited force behind our existence) Archetypes (forms for expressing portions of the content of the collective unconscious) 8/6/2009 Personality # 1 expresses the personal and the self (note small case â€Å"s† in self) Personality #2 is more in touch with the collective unconscious Examples of archetypes Shadow (the dark side of the conscious ego or persona) Anima (the feminine aspect of the male psyche) Animus (the masculine aspect of the female psyche) The Self (the â€Å"real deal† discussed at near the end of the lecture) Jung’s theory is a theory of oppositional forces Two fundamental â€Å"Attitudes† Extraversion Introversion 8/6/2009 Four Psychic Functions Thinking Feeling Sensation Intuition Psychological Types Myers-Briggs Type Indicator Go to http://www.humanmetrics.com/cgiwin/JTypes1.htm if you are interested in exploring the Myers-Briggs Type Indicator. You can take the test, read the result, and Look up what the results mean. No extra credit for doing that. Concepts pertaining to growth and development Equilibrium Free flow of energy across opposites Individuation Becoming familiar with and ability to use and synthesize all functions and other in-born capacities The Self The â€Å"mother† of all archetypes. The goal of personality development is the full realization of Self Mandala Major symbol of Self

The Cold War And The American War - 1446 Words

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In 1940 France lost against Germany, thus Japan exploited this fact and put upon them a protectorate in the French colony in Vietnam, this lead Japan to overtake the French government in March of 1945. During the same year nationalist from Vietnam were involved in a war with France, which was anticolonial, this same time the cold war with the Untied States and the USSR was â€Å"evolving into an ideological and power struggle with global dimensions† (18). This is how some many regions got involved in the war of Vietnam. Something that is important about the DECOLONIZATION of Vietnam during this time seemed to be nationalist faction, which was THE VIET MINH were led by communists, thisShow MoreRelatedThe Cold War On American Culture Essay1489 Words   |  6 PagesThe Cold War was a pivotal time in American history. To a greater degree than most other wars, the Cold War affected American society in unfathomable and profound ways. 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